Faster Better Cheaper.. plus the normally impossible!
Accelerate Innovation across a Global Organisation in a Fast-moving Market
The Results
Speed: Normal estimate was one year delivered in 16 weeks
Financial Payback: Learn + Do model meant payback in positive impact on participant performance of a during the programme!
Engagement: Global Team alignment
Collaboration: Creation of an Innovation Community, Truly global involvement across all time zones enabled rapid adoption of a common language
Learning: Innovation Accelerator Methods (from the book Who Killed the Sparq? by Eddie Obeng? [Free ebook])
Corporate Social Responsibility: 1,000,000 miles of travel saved!
equivalent to 1,290 hours of driving time per person
equivalent to 265 hours flown per person
equivalent to 542 tonnes of carbon
equivalent to 2,722 mature trees
In the client’s words
A key learning was a Performance Enhancement Tool (PET) called ‘Here2ThereTM’ The Here2There PET is a simple but effective way of outlining what the project is hoping to achieve (by comparing it to the current approach) and what is working well, and what is not. As you would expect with a Pentacle training program, we used the PETs to assess the on-going success of the training course itself, truly showing the value of such transparent approaches. To some extent, these tools help us meta-innovate as they are innovative processes that sit on top of innovative product
The Challenge
DentsuAegis Network’s vision is ”to innovate the way in which brands are built”. Thomas Le Thierry – CEO Vizeum, has taken the lead to significantly accelerate the capability, application & process of innovation to deliver integrated solutions to clients.
So how better to demonstrate and illustrate the leading edge digital thinking and practice of Vizeum than by planning and executing the Innovation Accelerator Programme globally, digitally on QUBE?
Elements:
- Animate a global innovation community
- Up skill and build capability for this group to drive behaviour change in the organisation
- Develop the Community and provide thinking, tools, behaviours and outcomes rapidly via QUBE
- Create a true global community of the worlds best media strategists
- Use a collaborative learning process (i.e. where each group/ cohort builds expertise in a key area quickly but since they are all building expertise in different areas there is a turbo boost in performance as they collaborate)
- Connect the global strategist community to the Innovation community to deliver the culture change and accelerated innovation for clients
Why it was better on QUBE:
Traditional Solution | The QUBE Solution |
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Accelerate Innovation across a Global Organisation in a Fast-moving Market